Emma Schneider 2022-23 Staff

Emma Schneider joined Notre Dame Athletics in October 2022 as the Associate Athletics Director, Creative Director (Design) with Fighting Irish Media.

In her role as Creative Director, Schneider is responsible for leading a team of designers to develop and execute the visual direction of the athletics department. This encompasses projects for every Notre Dame sport, and can range from branding campaigns, to social media graphics, set design, in-venue graphics, and more.

In 2023, Schneider led the design team in the creation of the athletics wide “All Fight” campaign, designed to connect all Notre Dame sports under one cohesive message and design style. In collaboration with Tim O’Connor, the Creative and Brand Program Director, Schneider also designed and executed the full game branding for Notre Dame Football’s season-opening game in Dublin Ireland. This involved developing the overall look and feel of the event, the field and in-venue design, as well as designs throughout the city of Dublin and the highly successful “Notre Dame Street” activation.

Prior to Notre Dame, Schneider worked as the Director of Brand Design for UCF Athletics in Orlando Florida. In that role Schneider oversaw the brand design of the full athletics department, which included facilities design, social media graphics and more. Notable projects Schneider led were the redesign of the UCF Athletics secondary logo “the Knighthead” which is now in use across facilities and apparel; Schneider also led the design of the annual “Space Game” specialty uniform for UCF Football. In 2021 the design won “Uniform of the Year” for best uniform in all of college football. Before UCF, Schneider worked as a graphic designer for the Charlotte Hornets of the NBA, as well as the Walt Disney Company in California.

Originally from Maryland, Schneider earned her degree in Graphic Design from Penn State University, where she was a member of the Schreyer Honors College.