Patrick Nowlin Staff

Patrick Nowlin joined Notre Dame Athletics in 2022 as the Senior Associate Athletic Director for Revenue Generation and Business Innovation. As a member of the leadership team, Patrick is responsible for developing and implementing revenue and business strategies, as well as driving innovation across the athletics department.

In his role, Patrick provides direct oversight for various departments, including sales, service, premium seating, ticket operations, marketing, revenue analytics, and business innovation. He also serves as the sport administrator for Baseball. Patrick has successfully led the business strategy that resulted in the largest revenue-producing year in Notre Dame’s history. He currently serves on the College Football Playoff (CFP) Ticketing committee and ACC External Strategy Committee.

Prior to Notre Dame, Nowlin served as the Senior Associate Athletic Director for Fan Engagement at the University of Oklahoma, where he was responsible for aligning revenue streams and enhancing fan engagement across athletics. In this role, he had direct oversight of multimedia rights, licensing, data analytics, marketing, ticketing, and fan engagement. Prior to being elevated into a senior leadership role, Nowlin also served as Associate Athletic Director for Revenue Generation and as the Assistant Athletic Director for Ticketing.

Prior to Oklahoma, Nowlin served as IMG Learfield’s General Manager of Ticket Sales and Service for Oklahoma (2013-14), earning General Manager of the Year and Property of the Year at Learfield during his tenure. He also held the position of IMG Learfield Senior Account Executive at Auburn (2012-13) and as an Account Executive for the Nashville Predators (2011-12).

Nowlin earned a M.S. in Sport Management and a B.S. in Science (Recreational Administration emphasis) from Middle Tennessee State University in Murfreesboro, Tennessee. He was honored in 2023 as the recipient of the “Distinguished Alumni Award” from his alma mater.

Originally from Columbia, TN, Nowlin lives in South Bend with his wife Diana and their two children Camden and Lillian.